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About CLP Advertising & Photography Services

Award-Winning, Community-Driven Marketing Solutions

The Beginnings of CLP

CLP Advertising is the vision of Ellie Clare, a proud South West local with a passion for creativity, community, and helping small businesses thrive.

Founded in 2017, CLP began as a small local marketing support business and quickly evolved into an award-winning content marketing agency. From the start, Ellie’s goal was simple: to make marketing feel achievable for every business owner practical, affordable, and personal.

As the digital world became more complex, Ellie recognised how overwhelming marketing could feel for business owners. CLP was built to change that. Our mission is to simplify marketing, bringing everything content, SEO, automation, and strategy together in one clear system that works for you.

Today, CLP continues to empower small and medium-sized businesses across Western Australia with tailored marketing pathways that deliver clarity, visibility, and measurable growth.

About Ellie Clare

Ellie Clare is the founder and creative director of CLP Advertising & Photography Services. Known for her down-to-earth approach and deep community ties, Ellie combines strategic thinking with creative storytelling to help local businesses stand out online.

In 2024, her work was recognised with multiple awards, including Owner Operator Business of the Year for Bunbury Geographe and Micro Business of the Year for the South West. She was also a finalist in the Sole Trader category at the Collie Business Awards.

Ellie’s background spans business management, photography, design, and digital marketing a blend that allows her to see both the creative and analytical sides of marketing. Her volunteer work and support for regional businesses remain close to her heart, and she continues to mentor others in the industry through her Personal brand.

When she’s not behind the camera or planning client strategies, Ellie loves exploring the South West’s mountain-bike trails, hiking local tracks, or relaxing with her working dog, Monty. A loyal companion and retired farm dog, Monty now enjoys a slower pace of life, often found nearby while Ellie works on creative projects, painting, or enjoying the WA sunshine.

CLP Advertising Today

What started as a small marketing venture has grown into a full-service content marketing agency with clients across Western Australia.

CLP now offers:

Done-For-You Marketing Packages
DIY Marketing Pathways and Courses
Mentoring for Marketers
CRM & Automation System Setups
SEO, Blogging, and Photography Services

Our team is built on collaboration, creativity, and strategy. We work alongside businesses from Perth to Augusta, developing long-term partnerships that prioritise results and relationships.

Our commitment to excellence has been recognised through multiple regional business awards, but our greatest achievement remains seeing our clients succeed growing their presence, confidence, and visibility online.

Meet Monty – The CEO of CLP

No About Page would be complete without introducing Monty, the four-legged CEO of CLP Advertising & Photography Services.

Monty isn’t your typical executive. A loyal working dog now enjoying semi-retirement, his role includes boosting morale, encouraging breaks, and ensuring there’s always time for a good walk. With his calm presence and big personality, he keeps the team grounded and reminds us daily that business should be joyful.

Monty’s leadership philosophy is simple: stay loyal, be kind, and never forget to play.