The CLP Marketing Blog

Welcome to the CLP Advertising Blog your go-to resource for practical marketing strategies, SEO tips, AI trends, and small business growth insights.

Our articles are written by Ellie Clare the owner of CLP Advertising based in Western Australia, designed to help local businesses improve visibility, automate workflows, and build authentic brands online.

Do You Really Need a Website for Your Business in 2025?

Do You Really Need a Website for Your Business in 2025?

Still wondering if your WA business really needs a website in 2025? Discover why having your own website is essential for visibility in Google, AI search, and social media. ...more

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October 10, 202510 min read

How Do I Get My Business to Show Up in AI Overviews?

How Do I Get My Business to Show Up in AI Overviews?

Learn 14 practical steps to help your business appear in Google AI Overviews. Clear structure, schema, E-E-A-T, local signals, and technical health. ...more

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September 12, 202510 min read

Instagram Posts on Google: 2025 Action Guide

Learn how Instagram posts became searchable on Google (July 2025) and follow our checklist to boost reach, traffic and sales. Free audit included. ...more

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July 18, 20254 min read

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Author Bio

Ellie Clare | CLP Advertising

Ellie Clare is a digital marketer, graphic designer, photographer, content strategist, and the founder of CLP Advertising & Photography Services.

Specialising in SEO, social media strategy, content marketing, and visual storytelling. Ellie helps businesses grow with authentic, data-driven marketing that actually connects.

After a life-changing accident led her to start CLP, Ellie turned a personal challenge into a purpose-led career. Her mission is to make the internet a better, more human place; one piece of content at a time. She’s passionate about helping others find their voice online, and her efforts have earned her multiple local business awards.

When she’s not working with clients or behind the lens, you’ll find her hiking, mountain biking, or kayaking with her loyal sidekick, Monty, the retired working dog who still has plenty of energy to spare.

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