Google Business Profile: 9 Quick Ways WA Businesses Win

The missed opportunity I keep seeing

This week, two or the three marketing audits that landed on my desk. Didn't have a Google Business Profile. This is more common than you would think.

If your profile is not set up and verified, you are missing one of the easiest wins in local search. Your Google Business Profile (GBP) helps you appear in local results and on Google Maps. It makes it simple for customers to find you, call you, and choose you over a competitor.

Why your Google Business Profile matters

A complete, active profile boosts visibility, builds trust, and drives action. Customers can call, message, book, or request a quote in seconds. Google also rewards effort. Consistent details, fresh posts, photos, and reviews all help you rank.

9 quick ways WA businesses win with GBP

1. Get verified fast
   Finish verification as soon as you claim your listing. No verification means no visibility.

2. Pick the right categories
   Choose the most accurate primary category. Add secondary categories that match your services. This improves relevance.

3. Fix NAP everywhere
   Keep your Name, Address, and Phone the same on your website, social profiles, and directories. Consistency builds trust with Google.

4. Write a clear description
   Explain who you help, what you do, and where you serve in WA. Use natural location terms like Bunbury, Busselton, and Perth.

5. Upload strong photos
   Show your shopfront, team, work, and products. Add at least 10–15 quality images, then new photos each month.

6. Post weekly updates
   Share offers, events, tips, and new work. Short, helpful posts with a call to action keep your profile active.

7. Ask for reviews the easy way
   Use your review link. Ask after each job. Thank happy clients. Reply to every review in a calm, helpful voice.

8. Add services, products, and booking links
   Make it simple to choose you. Add service menus, product highlights, pricing ranges, and a booking or quote link.

9. Check Insights and refine
   Review searches, views, calls, and direction requests. Use these insights to adjust content, categories, and service areas.

How it helps your business

A well optimised profile can:

• Increase foot traffic to your location

• Drive more online enquiries

• Strengthen your online reputation through reviews

• Provide insights on how customers find you

When customers can find you on Google, they are more likely to reach out or walk through your doors.

Learn how to optimise yours

If you want a clear path, my online course shows you each step. It covers setup, categories, services, reviews, posts, and insights.

You will learn to:

• Create and verify your profile

• Optimise it for local SEO

• Manage reviews with confidence

• Use insights to attract more customers

Want help now? Book a marketing audit and get a simple action plan for your business. Prefer to DIY? Enrol in the course and follow the steps today.

Marketing Audit: Request a Marketing Audit for your Business here

Google Business Profile course: Google Business Profile Quick-Start Kit: Learn how to boost your Local SEO

Take the first step today

Do not wait for a competitor to take your spot. Check if your business already has a profile. Google may have created one that needs to be claimed. If you are unsure where to start, request a marketing audit. I will show you what is missing and how to fix it.

Let us make sure your business shows up where customers are looking.

FAQ's about Google Business Profile

Author Bio

Ellie Clare is a digital marketer, content strategist, and the founder of CLP Advertising & Photography Services. Specialising in SEO, social media strategy, content marketing, and visual storytelling. Ellie helps businesses grow with authentic, data-driven marketing that actually connects.

After a life-changing accident led her to start CLP, Ellie turned a personal challenge into a purpose-led career. Her mission is to make the internet a better, more human place; one piece of content at a time. She’s passionate about helping others find their voice online, and her efforts have earned her multiple local business awards.

When she’s not working with clients or behind the lens, you’ll find her hiking, mountain biking, or kayaking with her loyal sidekick, Monty, the retired working dog who still has plenty of energy to spare.