Mastering Online Networking: How to Connect with Purpose and Confidence

Back in 2020 the world changed in an instant because of COVID. However, it brought us to where we are today, where online networking for business has become the new norm. Whether you’re a solo entrepreneur, a creative professional, or a small business owner, making meaningful connections online is not just helpful, it’s essential.

That said, online networking can feel awkward, especially when you’re new to it or unsure how to stand out. So why do we need to stand out? In the new age of AI and online scams, trust is a major factor. If you can build trust through online networking, you will do better than the businesses that aren’t showing up consistently or authentically.

Which One Would You Trust With Your Business?

These two business owners might have the same skill level, but their online presence and behaviour tell very different stories.

In a world where scams, AI-generated content, and ghosting are more common than ever, trust is built through visibility, consistency and genuine connection. And that trust often leads to referrals, opportunities and sales.

🧍‍♀️ Case Study 1: Meet Emily

Emily is a freelance graphic designer based in Brisbane who recently joined a few online business communities, including She Will Shine, Like Minded Bee’s Drinking Wine and a couple of design-focused Slack groups.

Her Instagram bio clearly states what she does, who she helps and how to contact her. On LinkedIn, she shares quick design tips every Friday and often comments on other people’s posts with thoughtful responses.

She attends Zoom networking sessions, keeps her camera on, stays present, contributes and asks questions. After the meetings, she reaches out to organise one-on-one catch-ups with other networkers from the session.

🧍‍♂️ Case Study 2: Meet Jason

Jason is a website developer in Melbourne who has signed up to a few Facebook groups and digital meetups like Digital Marketers Australia, but he doesn’t post much, mostly just watches what others are doing.

His LinkedIn profile hasn’t been updated since 2018 and uses a cropped image from a wedding. When he does comment in a group, it’s usually a short “message me” or a link to his portfolio.

At a recent Zoom networking session, he stayed off camera and didn’t say anything in the chat. After the call, he added people on LinkedIn but didn’t personalise the message or follow up.

So how can you go from awkward to confident in online business communities?

Know Your Purpose

Before jumping into every Facebook group or LinkedIn forum, get clear on what you want. Are you looking for clients? Collaborators? Mentors? Clarity will help you show up with intention, not just for visibility but for meaningful engagement. This mindset forms the foundation of your networking strategy.

Be Specific

Something I’ve learned as a BNI member is that the more specific you are, the better the results. For example, when I ask for introductions to “business owners looking for social media”, I rarely get introductions. However, when I ask for an introduction to {Business Owner’s Name} from {Business Name}, I tend to get more.

Update Your Digital Presence

First impressions matter, especially online. Make sure your LinkedIn profile is complete, your Zoom background isn’t distracting, and your bio clearly states what you do and who you help. A high-quality profile photo, consistent branding and a strong ‘About’ section will make you more memorable and approachable.

Give Before You Take

Online spaces thrive on generosity. Share your knowledge, comment on others’ posts, refer someone for a job or gig. Building trust takes time, and people remember those who helped them without expecting immediate returns.

Example: A copywriter who shared tips in a Facebook group later found herself recommended by someone she’d never met, just because her advice had helped them once.

Be Consistent

Like any relationship, networking needs consistency. Join regular virtual meetups, participate in monthly industry chats or post weekly on platforms like LinkedIn. Being seen repeatedly builds familiarity, and familiarity builds trust.

Follow Up Thoughtfully

Don’t just hit “connect” and disappear. Send a quick message, reference your conversation and suggest a virtual coffee. Use tools like Calendly to make scheduling easier, and a simple CRM or Notion board to track your interactions.

Tools That Help:

• Calendly– Simplifies booking follow-ups (free)

• Tekmatix/CRM– Keeps track of contacts and conversations (paid)

Your Next 3 Steps

1. Review your LinkedIn and update your bio, photo and tagline.

2. Pick one online group or platform where your ideal connections hang out. Start commenting and engaging.

3. Set a reminder to follow up with one person weekly using Calendly or email.

💡 Bonus Tips: Presenting Yourself Well in Online Networking Meetings

Your online presence says a lot about you. Whether it’s a virtual coffee or a Zoom meetup, looking prepared and professional builds trust. Choose a well-lit space with a tidy background (or use a blurred or branded one if needed), and position your camera at eye level so your face is clearly visible. Dress like you’re meeting your ideal client casual but polished is perfect. Stay engaged, avoid multitasking, and be ready with a quick one-liner about who you are and what you do. After the meeting, follow up within 24 hours to thank the person or share something useful.

Quick Tips:

• Sit in natural light and keep your background clutter-free

• Use your name and location in your Zoom name

• Dress presentably (pajama bottoms optional)

• Test your tech before the call

• Follow up quickly to turn connections into relationships

Final Note:

I would like to personally invite you to visit my own personal Online Networking Group, if your interested send us a message via the chat function and we will send you a link to join.