Case Studies

At CLP Advertising & Photography Services, we believe in letting the data speak for itself. Our case studies showcase the transformative impact of tailored SEO, content marketing, and social media strategies on businesses just like yours. By analysing results, optimising campaigns, and creating authentic content, we help small businesses outperform larger competitors and achieve sustainable growth. Ready to see the difference we can make? Let’s get started!

Photo of Ellie Clare with her phone popin gout of the frame, scrolling through her case studies completed by CLP Advertising

More case studies coming soon

Case Study: AI Search & AI Overviews

Coming Soon

The Challenge

The Transformation

The Result

Case Study: Local Small Family-Owned Business - Bunbury

The Challenge

❌ Flatlining website traffic with minimal visibility.

❌ Only 6 organic keywords ranking.

❌ Outpaced by larger competitors in local search.

❌ No trust signals like reviews or quality backlinks.

The Transformation

✔️ SEO Score: Improved from 68/100 to 100/100.

✔️ Organic Traffic: Grew from 0 to 133 visitors per month.

✔️ Organic Keywords: Increased from 6 to 77.

✔️ Backlinks: Jumped from 29 to 143.

The result

✔️ #1 in the local Google pack.

✔️ #2 in organic search results.

✔️ Surpassed a major corporation all through strategic SEO and content marketing, without expensive ads.

What clients say about us

"Easygoing and professional energy"

"Ellie’s been awesome to work with! She brings an easygoing and professional energy to the table and really knows her stuff in social marketing. Couldn’t ask for better communication and attention to detail."

- Natalie | Smother Colour

"Approachable and very efficient"

"Ellie at CLP is very helpful, approachable and very efficient"

- Leith | Vogue Office Furniture

"Great at asking the right questions"

"Ellie is just great at asking the right questions. She has really helped me understand the content that is required.to get the best for my business. Thanks Ellie - Lifesaver"

- John | BNI WA

Case Study: Demonstrating the Impact of Genuine Connection

Our Philosophy

Social media isn’t about shopping; it’s about connecting, it is litrally in the name "social" media. By creating authentic, relatable content using real photos of you and your team, your business can foster genuine connections. This approach doesn’t just build trust; it also drives engagement and ultimately increases sales. Let’s dive into the data that supports this philosophy.

Campaign Insights

The screenshot showcases a campaign we ran for a client. In this campaign:

✔ Red Circles highlight behind-the-scenes photos we too that featured the client’s staff.

❌ Blue Circles highlight product photos taken by our team.

⭕ Stock Photos see an even greater decrease esspecially if they are from free websites.

The Result

The data speaks for itself:

✔Photos featuring the clients staff achieved an 81% increase in reach.

✔ Engagement skyrocketed by 279% when real, behind-the-scenes images were used compared to product-only photos.

Please are looking for genuine connection online, so why not create that for your audiance.

Case Study: Geographe Timber & Hardware

A Digital Transformation Success

The Challenge

❌ The old website was so outdated it couldn’t even be crawled for an audit.

❌ Despite social media and Google content efforts, both locations only ranked in the local pack, never in organic search.

The Transformation

✔️ Organic Traffic: Grew from 180 to 315 monthly visitors – an increase of 75%.

✔️ Organic Keywords: Jumped from 74 to 140 – an increase of 89%.

✔️ Backlinks: Skyrocketed from 10,086 to 11,450 – an increase of 13.5%.

✔️ Achieved through consistent social media posts, Google updates, and blogging.

The Result

✔️ #1 in the local Google pack and #1 organically for both timber and hardware.

✔️ Organically outranked major competitors like Bunnings, Home Hardware, Mitre 10, and local suppliers.

✔️ A game-changing digital presence, driving traffic and dominating the market without using any Google Ads.

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Learn what works, do it well, and keep improving.

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